Jagger, Google Analytics, and the Future of Search And SEO - It should come...
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It should come as no surprise. It's been on the cards - and frequently discussed - for a long time. For example, Jayde Online CEO, Mel Strocen, recently published an article on this very topic, ' The Future of WebSite Ranking' - http://www.site-reference.com/articles/Search-Engines/The-Future-of-WebSite-Ranking.html
. She quite rightly asserts that:
"Google's "democratic" vision of the Web will never be achieved by manipulating algorithm criteria based on content. It will only be achieved by factoring in what is important to people, and people will always remain the best judge of what that is. The true challenge for search engines in the future is how to incorporate web searcher input and preferences into their ranking algorithms."
In fact, the Jayde Online network already owns and operates a search engine, ExactSeek (http://www.ExactSeek.com) which incorporates user popularity statistics in its rankings.
The Future of Search & SEO
To date, ExactSeek is the only search engine which uses visitor stats as criteria for its rankings. But Google isn't far behind. We all know that Google specializes in taking a good idea and implementing and adapting it brilliantly. This is exactly what we'll see in this case. By combining link popularity and user popularity statistics, Google will be the only major search engine to consider both what other sites think of your website and what your visitors think of your website. And because they have the most advanced algorithms for assessing link popularity, and will soon have access to the farthest reaching, most accurate web stats to assess user popularity, its competitors will be a long time catching up.
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