Jagger, Google Analytics, and the Future of Search And SEO - By monitoring the...
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By monitoring the links to his test sites as reported by Google, he established that:
"all reciprocal links had vanished. We think that this is because Google is down-grading or eliminating reciprocal links as a measure of popularity. This does make sense, actually. Reciprocal links are a method of falsifying popularity. Sort of a cheap method of buying a link, if you want to think of it that way... During the second week of the Jagger Update, a few of our reciprocal links did come back up. However, we also noticed that these were from places where we had highly relevant content. They came from articles where we discussed our area of expertise: Web Analytics, or from forums where we had relevant threads. So we feel that these links came back because of content, not linking.
The other group that came back up was one-way inbound text links, regardless of the originating web site. These links also had strong relevance to our web analytics business. In other words, they contained keywords and/or phrases related to our site and its business."
In short, Jagger undid the hard work of thousands - if not millions - of people! As a result, hard-won high rankings and revenues plummeted.
Interestingly, article PR (article submission) came through Jagger seemingly unscathed. My SEO copywriting website http://www.divinewrite.com , for example, went from no.4 to no.1 worldwide for "copywriter", and I've employed article PR almost exclusively. Whether it was promoted or the sites around it were demoted, one thing is clear: article PR is one of the best ways to obtain a high ranking.
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