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Jagger, Google Analytics, and the Future of Search And SEO
By: Glenn Murray
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    Table of Contents:
  • Jagger, Google Analytics, and the Future of Search And SEO
  • In other words...
  • By monitoring the...
  • Google Analytics...
  • It should come...
  • So if that's...
  • Links are permanent...
  • You’re welcome to...

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    Jagger, Google Analytics, and the Future of Search And SEO - In other words...

    (Page 2 of 8 )

    In other words, Google wants its search results to contain relevant, important sites, not sites that merely appear to be relevant and important. To this end, Google invests millions of dollars and employs the world's smartest mathematicians to create algorithms which identify sites that are trying to trick them. And that's exactly what Jagger did; and when it found those sites, it simply adjusted their ranking to more accurately reflect their true importance. (Unfortunately, it also demoted some sites which actually deserve a high ranking. It is hoped that these mistakes will be ironed out with future minor updates, but that's a topic for another article...)

    From a technical standpoint, Jagger was well described by Ken Webster in his article, 'Google's Jagger Update - Dust Begins To Settle?' - . To summarize, Jagger:
    1) Increased importance placed on IBL (Inbound Links) Relevancy?
    2) Increased importance placed on OBL (Outbound Links) Relevancy?
    3) Promotion of relevant Niche Directories (related to #1 & #2)?
    4) More weight thrown back to PR @ top domain?
    5) Increased importance on AdSense placement relevancy?
    6) Possible introduction of CSS Spam filtering?
    7) Overall Blog demotions?
    8) New and unresolved "canonical" issues?

    Some more interesting effects were reported by WG Moore ( who runs a number of test sites for SEO purposes.

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