Is there a way out beyond Google to bring in revenues? - Banner advertisement, print...
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Banner advertisement, print ads, positive word-of-mouth, satisfied customer, customer referrals, are but few of the traditional promotional strategies. These are still relevant to bring in revenues no matter how much preoccupied you are with search engine optimization, and ignoring them may tantamount to not seeing the big picture. Get ready with a backup plan or get out of business
Offline strategy, as it is understood, can not replace online marketing strategy nor can Google centric approach be heavily relied upon. Synchronization of both the strategies is the viable way out and promotes sustainable advantage.
Simultaneous offline strategy, and working out on other search engines apart from Google will make one thing sure: You would be hurt but not killed once you are out of Google.
About the Author:
Deepak Sharma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong portfolio with global clientele and offering superior web services and solutions at competitive costs.
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