Is there a way out beyond Google to bring in revenues? - Earmark your marketing...
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Earmark your marketing budget accordingly
Although a large portion your marketing and promotion budget is deservedly allocated to Google's optimization, but large portion never means all. You can do well on Google's ranking for months, and even for years, but you are always in for a surprise or rather shock as Google is known to change in a heartbeat. So, your strategic preparedness to meet such contingencies is what matters in the long run.
You can not dismiss the possibility of Google going away any tomorrow, and you end up vying for attention in Yahoo or MSN desperately. So, it is critical on your part to strategize optimal budgetary allocation to prevent not only devastating loss of traffic, leads and/or sales in case your Google ranking drops, but also to supplement you SEO marketing.
How combo of online and offline marketing strategy works for you
A good mix of online and offline strategy works to your better advantage. It's a sagacious approach and exudes long term sustainability it the wake of its execution. Here's how it works.
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