Search Engine Tricks

  Homes arrow Search Engine Tricks arrow Is it worth chasing search engine rankings?
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE TRICKS

Is it worth chasing search engine rankings?
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-08-14

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Is it worth chasing search engine rankings?
    by Richard Grady

    We all know that the best way of getting quality, free traffic is by achieving a first page ranking on one of the main search engines. For the past few years, Google has held the position of being the most popular and probably the best search engine there is and as such, this is the search engine that everyone wants their site listed on.

    Of course, I am no exception to this and my various websites hold numerous first page rankings on Google and have done for several years.

    However, like so many things on the Internet, your search engine ranking is completely out of your control. Sure, there are things you can do to make your website more 'attractive' to the search engines but if they decide that what was attractive yesterday is not attractive today, then you can be dropped like a stone.

    Towards the end of last year (2003) I wrote about how Google had suddenly changed its algorithm (the formula that it uses to decide which order websites appear in within the search results) and caused me to lose countless top place rankings. These were rankings that I had held for up to three years without change but suddenly they were gone.

    Getting those rankings had taken many weeks of work and whilst it had been worthwhile, it wasn't something that I fancied doing all over again just to find that Google changes its mind once more and puts me back at square one.

    Therefore, I took the decision that I wasn't going to make any changes to my websites and if Google no longer wanted to include them for some keywords, then so be it.

    Following my decision, two things happened that are really the moral of this story....

    Firstly, despite the loss of the above rankings, my sales were not affected in any noticeable way.

    And secondly, this week, most of my rankings have come back AND I have gained some extra ones for competitive keywords that I have spent years trying to obtain but always without success!!

    Remember, I didn't make any changes to my website to 'win back' these positions. It was simply down to Google amending their algorithm once again.

    Naturally, I am very pleased that my website rankings on Google have been restored but I am even more pleased that I didn't spend time back in December re-designing my sites to try and get Google to re-index them. Had I done this, I could very well have gained the rankings back for three months and then lost them again this week.

    Of course, just because my websites are back where they should be in the Google index (in my opinion at least!), it doesn't mean that they will stay there. There is every possibility that I could lose the rankings again tomorrow, next week, next month, next year.... It could go the other way and I might gain even more top positions - who knows?

    Running an online business involves a huge amount of testing and this doesn't just mean the small website owners such as myself and you folks. It includes the big companies like Google too. When Google (or any other search engine) changes their algorithm, they are simply testing to see if they can improve their service or increase revenue or whatever.

    Do you really want to spend your time chasing a top position on Google or any other search engine when you have no control over when the factors that enable you to gain this position could be changed completely?

    My advice is stick to the basic rules when designing a website - excellent content, quality inbound links etc and let the search engines sort themselves out.


    ------------------------------
    Richard Grady has been helping people earn online since 1998. Find out more about Richard at: http://www.thetraderonline.com

    eBay sellers: http://www.theuktrader.co.uk & http://www.theustrader.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By Developer Shed

       

    SEARCH ENGINE TRICKS ARTICLES

    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap