Internet Search, Like Politics, Is Local - Who's willing to...
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Who's willing to help you?
Will you highly respected manufacturer link to you in a way that helps raise your status with the search engines? Or will other companies join you in an effort to build your presence online collectively? Consider the Auto Mall - there must be a dozen of more dealerships all in one place. Working together with ad buys and pooling resources to hire SEO experts will benefit them all.
What's your budget?
Where's the money going to come from - your major distributors, your manufacturer, our your wallet? What's your stomach for online advertising? Do you have the people and the interest to do pay for performance ads? Or do you feel more comfortable with the idea of doing whatever SEO you can do easily, buy ads on a fixed rate basis like in the Yellow pages - and move on?
What it all boils down to is what's important to you.
For some maybe reading this article is enough. When they do whatever marketing and/or advertising they do in the future they'll factor some of these thoughts into their decisions.
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