Internet Search, Like Politics, Is Local - So, what's the...
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So, what's the big deal for business owners when it comes to local search in 2007?
It's leveling the field - putting the Main Street Companies we love doing business with right up there with their big box rivals.
How's that possible you ask? Well, here are three simple ways to maximize your over all search results using a local search focus.
What makes your company different? What are the local aspects of your business? That's how you differentiate yourself from your competitors. Local search ads and placement provide the opportunity.
Would you rather eat spaghetti at a local franchise of a national chain or a locally owned Italian restaurant that's supported the community since 1963 - who supplies pizza for the area football team parents night and whose grand daughter won the state's citizenship award competition?
We do business with our friends. Local search provides us with the information we need to do so.
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