Internet Search And SEO - Search engine optimization...
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Search engine optimization is an extremely dynamic field. Once a loophole in ranking algorithms becomes known and widely used, search engines change their algorithms to neutralize its effect. Every algorithm update can drastically affect positions and traffic of websites utilizing aggressive crash and burn optimization strategies. Such strategies are based on the most recently discovered loopholes and tricks and are able to put your pages into top positions quite quickly. Their effect however lasts only to the next algorithm update.
Another far more time-consuming approach is the creation of websites with high quality content following so-called Google quality guidelines. This approach emphasizes the website's value for users and persuades against using tricks to manipulate search results. In short - good websites eventually will rank high. But it takes years and tons of effort to make a site popular this way. Some sites are by their nature difficult to promote this way. For example few grocery stores can afford turning their websites into top Internet grocery portals; it just wouldn't be worth the effort.
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