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Internet Search And SEO
By: Oleg Ishenko
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    Table of Contents:
  • Internet Search And SEO
  • But it didn't...
  • The problem of...
  • Search Engine Optimization...
  • Search engine optimization...
  • SEO alone can't...

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    Internet Search And SEO - Search Engine Optimization...

    (Page 4 of 6 )

    Search Engine Optimization

    But even modern sophisticated search engine algorithms are not perfect and can't guarantee 100% relevancy. There still exist many loopholes that can be exploited to manipulate search results. Search results manipulation is not necessarily an unethical conduct. Consider three biggest travel websites:, and They provide booking service of a similar quality and are equally relevant for keywords like 'vacation' or 'airline tickets'. But nevertheless they rank differently in search results, and it is natural for a lower ranked site to try improving its position by using search engine optimization techniques.

    Search Engine Optimization, or SEO, is about defining what factors influence the placement of a page in search results and adjusting these factors to obtain a higher position. To optimize the relevance of a page you have to adjust keyword frequency and proximity, add keywords into headings and bold text. It must look natural though - excessive keyword stuffing might have negative effects. To increase the popularity of a page you must obtain incoming links with targeted keywords in the anchor text, and make sure that links come from authoritative pages but not from irrelevant link farms.

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