Indexable Websites: search engine-ready, born to compete (and win) - Avoiding the application...
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Avoiding the application of sound design principles in the early phases of a web design will always require the investment of additional time and money afterwards since the repairs will have to be done on an ill-prepared and less optimized base. A website’s indexability (a must for being properly indexed by a search engine and therefore have the potential of being highly ranked for predetermined search criteria), usability, accessibility and compatibility are all fundamental aspects that must be taken into account while implementing a web design. This task could be facilitated by bringing together web programmers and specialists in search engine positioning.
It is interesting to note that the best Internet rankings are achieved even before a website is formally published.
About The Author
Fernando Maciá is the General Manager of Human Level Communications, a consulting firm specializing in web development and optimization, search engine positioning and digital marketing with sites in Alicante, Spain and Dallas, Texas. Mr. Macia is also a professor of Digital Marketing at the Fundesem Business School. http://www.humanlevel.com - http://www.inmostrategy.com.
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