Indexable Websites: search engine-ready, born to compete (and win) - The automated search...
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The automated search engine crawlers are unable to fill the small forms and therefore can never reach the resulting content. Due to the fact that many potential clients will enter very concise search terms (“bungalow in Miami”, “golf balls”, “Bose speakers”), it will be necessary to optimize and position each individual page, or product spec sheet, in this case. An effective technique that will let a search engine reach the hidden content consists of including on the home page, links to various product category pages. For example, links such as “New bungalows available for immediate occupancy”, “Discounted golf balls”, or “Speakers on sale” could be included on the home page. All these links use pre-canned search criteria to reach the corresponding content. These product category pages will typically reflect the most commonly used search criteria and therefore will be very important for our website. External search engines will be able to reach these pages and subsequently, via links such as “More Information”, will also be able to reach each individual product page. The goal is to provide paths for search engine crawlers to reach the content of our entire website.
We only selected a few examples, among the huge number of potential scenarios out there, to illustrate how decisions that were made during the conception phase of a web design can seriously impact our ability to properly index the website later on, thus handicapping its ability to compete.
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