Indexable Websites: search engine-ready, born to compete (and win) - Websites of medium...
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Websites of medium complexity may offer CMS capabilities, thus allowing users with no programming knowledge to add, delete or modify web pages. CMS systems are very efficient and can help decentralize the efforts associated with updating and maintaining a website. However, some of these systems were created without taking into consideration the indexability of the pages that they generated. If you are planning to let users update pages on your website, either through a CMS system, or through dynamic pages, you must ensure that the system you are putting in place requires these users to specify individual page titles, descriptions, and a different set of keywords for each page. In addition, the system should allow pages to include ALT labels for all images (this is the text that appears in lieu of images when the browser does not download them, or when a browser for the blind is used) and TITLE labels for each of the defined links (this is the text that appears inside a small yellow box when the pointer is on a link). That is the minimum set of prerequisites that should be met. Although, it would be ideal if the CMS itself automatically generated the appropriate HTML code: correct use of header labels Hx, W3C validated code, accessibility-compliant code, etc.
5. Internal search engines: do not hide your web content
Websites that specialize in e-commerce, real estate, and others that may offer a fairly large number of products or items usually include a local, internal search engine. Typically, these engines consist of a small form where users can enter the criteria that they are interested in and the system returns all available items that meet those criteria. Even though this form of navigation is extremely efficient from a userís perspective, it makes all web content that sits behind this local search engine practically invisible to the external search engines.
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