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Indexable Websites: search engine-ready, born to compete (and win)
By: Fernando Maciá
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    Table of Contents:
  • Indexable Websites: search engine-ready, born to compete (and win)
  • In other words...
  • Therefore, if your...
  • If your web...
  • Websites of medium...
  • The automated search...
  • Avoiding the application...

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    Indexable Websites: search engine-ready, born to compete (and win) - If your web...

    (Page 4 of 7 )

    If your web is currently using frames, you will notice that the title is the same in all pages (corresponding to the frameset title), that the URL address is the same for the entire website, not allowing a user to add one of your pages to their list of favorites. Finally, you will notice that occasionally, your website registers visits to internal pages that a user may have seen outside their corresponding frame, possibly without navigation menus or company information. Frames, in general, pose a great challenge to the positioning of individual pages.

    3. Beware of PHP programming elegance

    A number of PHP-based websites have recently been emerging that unfortunately share most of the same disadvantages that were identified for frameset structures, making the positioning of their pages an impossible task. These websites are kept inside a single URL. Software in the only dynamic page loads the appropriate set of contents by evaluating the variables associated with each link. However, from a browser’s perspective, and unfortunately, from a search engine’s perspective as well, the entire website consists of a single home page. Therefore, all the dynamic content becomes invisible to both the browser and the search engine, seriously handicapping the possibilities to compete with other websites. Regardless of how elegant a programming style is, the marketability and usability of a web design should never be sacrificed.

    4. Content Management Systems (CMS) must also generate search engine-ready results

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