Indexable Websites: search engine-ready, born to compete (and win) - Therefore, if your...
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Therefore, if your company is considering implementing a website at this time, and you are convinced that one of your objectives is to achieve good rankings later on, make sure you order a “search engine-ready” implementation. To assist you in this endeavor, we offer the tips below as some guidelines that should be considered before embarking on a project to produce a “search engine-ready” website.
1. Flash: should only be used when absolutely necessary
Those websites developed exclusively with Macromedia Flash technology are at a definite disadvantage compared to the more traditional, HTML-based sites when it comes to web positioning. If animations are not essential for your website, consider using Flash only in certain areas of a page. In most cases, you will find that the end result is pretty much the same as if the entire page had been programmed in Flash. You may also develop specific micro-sites inside your main HTML-based website to capture those aspects that are best expressed using the interactive and animated capabilities of Flash. But always make sure that both the primary website structure and the structure of all individual pages are HTML-based. By following this approach, the search engines will know where and how to index your site. Finally, you should eliminate any animated corporate logos that get displayed before accessing your home page.
2. Frames: perhaps no longer a very good idea
Frames were introduced years ago primarily to expedite the download of web pages and to facilitate the navigation. Today, their disadvantages far outweigh the original benefits.
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