Indexable Websites: search engine-ready, born to compete (and win) - In other words...
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In other words, their website is failing to appear on a first page of results when very specific search terms, intimately related to their line of business, are used. In such cases, the website should almost automatically appear on the top results returned by a search engine. A solution to this type of problems may be as simple as teaching a client how to properly include a title on each of their pages, or could involve a more complex and expensive approach, especially if a website has already been published. In extreme cases, we find discontented clients that after having invested significant resources and money implementing a website, they realize that their site has a difficult time competing and obtaining the expected results.
Building “search engine-ready” websites: born to compete
Are athletes born or made? It seems evident that the best athletes are those that have hereditarily received a privileged set of genes and after applying themselves through a rigorous and continuous training program are able to obtain the utmost from their natural physical abilities. Applying this concept to the implementation of websites, it has also become clear that by providing web positioning consulting services from the very beginning, that is, from the moment that the web design is conceived, we have the opportunity to ensure an end-result that is optimal and search engine-ready. By starting from a solid base, the design will not only guarantee a high level of indexability for our website, but it will make possible later on to apply more refined techniques that will improve the positioning for those search terms that can deliver the best returns in each case.
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