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SEARCH ENGINE TRICKS

Increasing Your Search Engine Ranking
By: Developer Shed
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    2003-11-11

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    Increasing Your Search Engine Ranking
    by Michael Rasmussen

    The methods employed to increase your search engine
    rankings may seem like rocket science to you, so you have
    probably avoided dealing with this issue. I am here to tell
    you - the time has come to face your website! A high search
    engine ranking for your website is so essential that if you
    have the slightest desire to actually succeed in your
    business, there is no way you can continue to avoid this
    issue.

    At least 85% of people looking for goods and services on
    the Internet find websites through search engines such as
    Google, Yahoo, and MSN. The idea of optimizing your pages
    for high search engine rankings is to attract targeted
    customers to your site who will be more than likely to make
    a purchase. The higher your page comes up in search engine
    results, the greater the traffic that is directed to your
    website. That's what search engine optimization is about.

    You can immerse yourself in all the technical information
    available online to figure out how to optimize your web
    pages to achieve higher rankings. Or you can look at a few
    simple items on your pages, make some small adjustments,
    and most likely see improved rankings quite rapidly. The
    first item you should examine is the title bar on your
    homepage.

    The title bar is the colored bar at the top of the page.
    Look at the words that appear there when you access your
    home page. To increase search engine rankings, the words on
    your homepage's title bar should include the most important
    keywords or phrases, one of which would include your
    company name.

    Then click on all your links and examine the title bars on
    the pages you access. Each title bar on every single page
    of your site should contain the most important keywords and
    phrases taken from the page itself. However, avoid very
    long strings of keywords, keeping them to six words or
    less. Avoid repeating keywords more than once in the title
    bars, and make sure that identical words are not next to
    each other.

    The next item to put under your microscope is your website
    content. Search engines generally list sites that contain
    quality content rather than scintillating graphics. The
    text on your site must contain the most important keywords
    - the words that potential customers will be typing into
    search engines to find your site.

    Aim to have around 250 words on each page, but if this is
    not desirable due to your design, aim for at least 100
    carefully chosen words. If you want to achieve a high
    ranking on search engines, this text is essential. However,
    the search engines must be able to read the text, meaning
    that the text must be in HTML and not graphic format.

    To find out if your text is in HTML format, take your
    cursor and try to highlight a word or two. If you are able
    to do this, the text is HTML. If the text will not
    highlight, it is probably in graphic form. In this case,
    ask your webmaster to change the text into HTML format in
    order to increase your search engine rankings.

    Next we come to what is called meta tags. I know this
    sounds like something out of science fiction, but it is
    really just simple code. Many people believe that meta tags
    are the key to high search engine rankings, but in reality,
    they only have a limited effect. Still, it's worth adding
    them in the event that a search engine will use meta tags
    in their ranking formula.

    To find out if your page is set up with meta tags, you must
    access the code. To do this, click the "view" button on the
    browser menu bar, and select "source." This will pull up a
    window revealing the underlying code that created the page.
    If there are meta tags, they usually appear near the top of
    the window. For example, a meta tag would read: meta
    name="keywords" content=. If you do not find code that
    reads like this, ask your webmaster to put them in. This
    may not do much for your search engine rankings, but any
    little boost helps.

    Lastly, we come to the issue of link popularity. This is a
    factor that is extremely important in terms of search
    engine rankings. Almost all search engines use link
    popularity to rank your website. Link popularity is based
    on the quality of the sites you have linked to from your
    links page.

    If you type in "free link popularity check" in a popular
    search engine, the search engine will then show you what
    sites are linked to your site. In the case that there
    aren't many sites linked up to yours, or that the sites
    that are linked up have low search engine rankings,
    consider launching a link popularity campaign. Essentially,
    this entails contacting quality sites and requesting that
    they exchange links with your site. Of course, this
    requires checking out the rankings of the websites you want
    to link up with. Linking to popular, quality sites not only
    boosts your search engine ranking, but it also directs more
    quality traffic to your website.

    Search engine rankings are extremely important for a
    successful Internet marketing campaign. Before you go out
    and hire a search engine optimization company, try taking
    some of the simple steps listed above, and see if you can't
    boost your rankings yourself. Don't ever ignore this
    all-important factor in Internet marketing. Remember, the
    higher your search engine ranking, the more quality
    customers will be directed your way.



    Michael Rasmussen is a successful Internet Marketing
    Consultant and author of many top-selling eBooks. Michael
    has been marketing online since the early days and he knows
    what it takes to make money and succeed online. Stop by his
    Web site and subscribe to his Fr*e monthly newsletter full
    strategies and techniques for successful web site promotions
    that can help YOU! Go to http://www.search-engines-revealed.com

    Feel free to reprint this article in its entirety
    in your ezine or on your site so long as you leave
    all links in place, do not modify the content and
    include our resource box as listed above. You may
    replace the original URL with your search-engines-revealed.com
    affiliate URL.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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