Improved Search Engine Rank: Google Page Rank Misconceptions - It will then...
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It will then examine the number of other web pages that are linked to it, and regard that as a measure of how important, or relevant to the ‘keyword’, that the page is. The value of the links is regarded as peer approval of the content. All of these factors determine how high that page is listed for search terms that are similar contextually to the content of the page.
Without doubt, there are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal two things.
The first is that many such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible. The second is that they contains large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.
It is possible to find such web pages for many keywords. An example is on the first page on Google for the keyword ‘Data VOIP Solutions’. There is a website there that is comprised only of links. The site itself has little content, but every link leads to either another website that provides useful content, or another internal page full of more links and no content. That is how links can be used to lift a web page high in the SE listings.
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