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SEARCH ENGINE TRICKS

Improved Search Engine Rank: Google Page Rank Misconceptions
By: Peter Nisbet
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    2007-08-31

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  • Improved Search Engine Rank: Google Page Rank Misconceptions
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    Improved Search Engine Rank: Google Page Rank Misconceptions


    (Page 1 of 3 )

    Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages.In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.

    Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a form of SEO, then there are arguments for and against that belief.

    Before we investigate these arguments, let’s understand some fundamentals of search engine listings. First, most search engines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.

    Secondly, a search engine customer is the person who is using that engine to seek information. It is not an advertiser or the owner of a website. It is the user seeking information. The form of words that is used by that customer is called a ‘search term’. This becomes a ‘keyword’ when applied to a webmaster trying to anticipate the form of words that a user will employ to search for their information.

    A search engine works by analyzing the semantic content of a web page and determining the relative importance of the vocabulary used, taking into account the title tags, the heading tags and the first text it detects. It will also check out text related contextually to what it considers to be the main ‘keywords’ and then rank that page according to how relevant it calculates it to be for the main theme of the page.

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