Identifying Keywords - Identifying the Phrases
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Few people go to a search engine to type in a single word. Even those searching for information on loans, for instance, will offer additional information to ensure they get a smaller list of results. The Internet is vast and chock-full of information; it's extremely difficult to find less than fifty results for any given subject. Usually, it's more likely users will find fifty thousand results instead.
Most Internet searches contain two or more words, which helps people find more specific results to lead them to the information they seek. It's not a good idea to focus on single keywords such as loans, teens and school. Instead, use phrases that use two or three keywords at once. Identifying the phrases you'll use to create your content is the next important step in writing for the Web.
Most search strings are slightly disjointed, containing no punctuation or conjunctions. A person is more likely to search find affordable bank loans than they are learning how to find affordable, low-interest bank loans. Being too specific in searches is one sure way to find too few results, and most users know how to avoid it. Keep phrases short and keyword-rich to keep them strong for search engines.
Your phrases must be suited to search engines, it's true, but don't forget that you want real people to read your content as well. This means your phrases also have to be sensible and compelling in order to best serve your purposes. Using the example keywords identified earlier, phrases such as low-interest bank loans and borrowing for school and housing could be part of your main focus.
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