Identifying Keywords - Identifying the Hook
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You know what you're going to write about, so you have some idea of the keywords you'll eventually use in your piece. Writing about bank loans for teens (as in the previous example) may lead you into an informative, very helpful piece of content you're going to create for a Web page. But what's so compelling about these loans? Why does your content stand out? What makes this piece of content better than the other four hundred a user can find with click-button ease through the search engines? Now, you've got to start identifying the hook.
Bank loans for teens is a fairly broad topic, so how do you plan to cover this subject? Will you discuss acquiring bank loans, what it takes to get a loan, where teens can find loan-friendly establishments? Perhaps you're going to talk about types of loans, paying off loans or managing loans. You may want to touch briefly on all of these topics, or several different subjects in the same broad piece. No matter what you're going to write, there's got to be something about your content that sets it apart. What is it about bank loans for teens you're going to tell the average Internet user?
This is your hook. Suppose you're going to write about how teens can get affordable, low-interest loans for school and housing. Knowing how to focus your story is knowing where your keyword emphasis lies. Once you have a hook, you'll have an idea of which keywords you'll need to use in your content. In this example, low-interest loans, school and housing will become important keywords.
Once you've identified the keywords you need to use within your piece, it's time to start thinking about how to use them to best effect for traffic-driving purposes.
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