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SEARCH ENGINE TRICKS

How to find good keywords
By: Developer Shed
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    2004-09-30

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    How to find good keywords
    by Trenton Moss

    Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.

    Wordtracker

    The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:

    • Go to the Wordtracker website and pay £7 for 24 hours’ access
    • Enter a keyword phrase you're thinking about targeting
    • Wordtracker will suggest hundreds of related phrases - click on the ones you like
    • Once you've clicked on all the phrases you like, run them through the program
    • Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it
    • The higher the score, the better the keyword phrase!

    Wordtracker also offers a free service which works in the same way but only uses results generated from Altavista.

    Other tools

    Overture
    Also useful, Overture's search term suggestion tool, is free and much quicker to use than Wordtracker. It works in much the same way as Wordtracker but doesn't tell you how many websites are targeting each keyword phrase.

    Google
    Google AdWords Keyword Suggestions tell you which keyword phrases are being targeted by other websites.

    Guidebeam
    Guidebeam is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers provided for each phrase are Guidebeam's estimation of how relevant that phrase is.

    About the author
    This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy to help make the Internet a better place for everyone.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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