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SEARCH ENGINE TRICKS

How to Appease the Search Engine Gods
By: Developer Shed
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    2004-02-17

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    How To Appease The Search Engine Gods
    by Darcy McDonald


    This is a follow up article to one I wrote in early March that is
    located here http://www.internetday.com/archives/030200.html .
    This article focuses on the things you can (and should!) do to
    get your site ready for the big times! You should read the above
    article first and make sure you don't do any of the things
    mentioned on your site, and then read this article and see if
    you can improve your site with the tips in this article.


    1 Keep the content changing: Try to make sure that the content of
    the site changes enough that the search engines will see something
    new each time they visit. They reward sites with fresh content. It
    shows that you have an active site that is properly maintained.

    2 Title should be the first html tag in the head: Make sure your
    title is the first tag in the HEAD section on all of the web pages
    on your site. As well, make sure that the title contains the
    search phrase that you think people will use to find your site in
    the search engines.It should contain no less then 3 words and no
    more then 6.

    3 Use at most 6 words in your meta keywords. If you use more it
    will dilute the strength of the ones that are important. Pick out
    6 words that are the most important words describing your product
    or service and put them in the meta keywords section in all the
    pages on your site.

    4 The Meta description is read by people don't make is keyword
    gibberish. It should use your keywords in it but also sell your
    service/product. It Should be no more then a good sentence worth
    15-20 words.

    5 Don't use big imagemaps/flash/java-redirects. Make sure all your
    pages have links to the other pages in your site. I have brought
    this up in articles before but it remains a problem. Imagemaps and
    flash look great, but the engines can't swallow them - So if you
    need to use them, just make sure there are other ways to navigate
    into the rest of your site.

    6 Put alt tags on the images on your web page. Don't do them all
    if you have a graphic intensive site I recommend a maximum of 3
    images per page. Use the your keywords in the alt tags ( a maximum
    of three! So pick them carefully).

    7 Submit the 6 most important, text filled pages on your site to
    all the important search engines. This is obvious I guess but I
    will include it just to let everyone know that they need to do more
    than one page. A good list of search engines is here at
    http://www.babblebot.com. Submission services save you a pile of
    time, but they do cost money.

    8 Make sure there is lots of text describing your site on all the
    pages you submit to the search engines. Between 300-600 words/page.
    This text should be good content about your products or service.
    Have lots of supporting text for the other information you are
    trying to convey in the site. Use this tool to help with the
    keyword density http://www.babblebot.com/tools/tools.html.
    Make sure it falls between 2.1 and 2.8% .

    These tips should get you started. There are a lot more of them I will
    discuss in future articles. Good luck with your efforts!


    -----------------------------------------------------------------
    Get Unlimited Access To Excellent New Search Engine Optimization
    & Submission Tools at http://www.babblebot.com!
    -----------------------------------------------------------------
    About the author:
    Darcy MacDonald operates Babblebot, an excellent new site
    dedicated to search engine submission, ranking, and
    optimization services.

    To find out how you can use the new doorway page
    generator to get a top ranking position in all the major
    search engines, visit http://www.babblebot.com today!
    -------------------------------------------------------------


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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