Search Engine Tricks

  Homes arrow Search Engine Tricks arrow How important are reciprocal links?
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

How important are reciprocal links?
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    How important are reciprocal links?
    by David Callan

    In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site.

    Reciprocal links are links with other sites which are generally related to the theme of your website. The concept is simple, you link to a site and that sites webmaster returns the favor and links back to your site. For some reason or another you always receive a lot more traffic from doing link exchanges sites than you give out.

    This method of traffic building is very important and it's free, it's simply a matter of contacting the right webmasters and getting the right links. A full blown 'link-hunt' however can be time consuming but the benefits it can bring are huge. Among them are:

    Highly targeted visitors
    Better search engine rankings
    The visitors that come from related websites are highly targeted and you've a much better chance of selling them your product or service Since they've come to your site through a link on a related website you know they're interested in your sites theme, otherwise they wouldn't be on a site that is linking to you and furthermore they definitely wouldn't click through if they weren't interested. These visitors are prime prospects for your product or service and best of all you don't have to pay for a single one.

    It's worth telling you that it is very unlikely that once a link is up on someones site that it will be taken down. This means that once a link is up, chances are it'll be sending you free visitors for its lifetime, free visitors equals free sales which in turn equals more profit.

    Reciprocal linking is my personal favorite form of marketing even though a good search engine campaign will bring in much more traffic than any number of links can. I say this because it's ideal for sites just starting out as you can see the visitors and sales coming in within days of contacting webmasters for links, especially if you can secure any high traffic links.

    Apart from getting visitors from the linking site itself more recently some major search engines are using the number of links to a site as an important factor in establishing a sites relevancy. The idea behind this is that the more links a site has to more valuable it must be.

    This method of using the number of links as a relevancy factor helps the search engines defeat doorway pages. Why would anyone link to 'bare-bones' keyword filled doorway page? To that question there's a simple answer, they wouldn't and the search engines know this.

    Google is the most prominent of the big boys to use this method. It brought me a lot of visitors to my hobby site. Hobby site? You may ask. Well you may be interested to read that I was the webmaster of for three years.

    I have recently discontinued to concentrate on this site, but I remember checking backward links on Altavista and Google during its operation. I had 275 sites linking to Irish Boxing and was ranked number three on Google for the search term 'boxing news', which is a very popular query. I got between 40 and 70 visitors a day from Google for this search term alone.

    Before Google introduced the number of links to a site as a ranking factor with its patented Pagerank system I wasn't even in the top 20, because however I had so many quality sites linking to Irish Boxing Google felt I deserved position three when the Pagerank system was put in place.

    More search engines are likely to come around to this method of evaluating sites as Google has shown with its tremendous growth that it's a very effective method of ranking search results.

    Hopefully you can see why reciprocal linking is so important to any 'serious' webmasters. My Irish Boxing site got about 150 visitors a day through reciprocal links alone, not bad for a site without a budget plus it was a niche information site and didn't have broad appeal. Just Multiply 150 by 4 or 5 for a website with mass appeal like an Internet Marketing themed one and you can really start to see the power of developing links with other sites. The bottom line is - get linking now, you'll be glad you did.

    About the author
    Article by David Callan. David is an Internet marketing professional and webmaster of Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By Developer Shed



    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap