How Many Guaranteed Top Rankings Are You REALLY Getting?

From: Metamorphozis.com
By: Sumantra Roy

There are literally hundreds of search engine optimization companies online. They're all trying to everyone else with special offers and guarantees. My favorite gimmick has to be the guaranteed top rankings offer.

Have you seen search engine optimization companies guarantee top rankings in the following top search engines?

So, what's the catch? Aha! You know there must be one, right?

Well, let me explain.

Many of the top search engines are powered by other search engines.

Therefore, if the search engine optimization company achieves a top ranking in one search engine, then they would almost certainly achieve a similar ranking in other search engines that are powered by the same search engine.

For example, Google powers Yahoo! (web page), AOL and Netscape.

So, if a search engine optimization company achieves a top ten ranking in Google, then you would expect to also get a top ten ranking in the search results it powers.

Another example is Inktomi powered search engines. Inktomi provides search results for MSN and HotBot (#12 onwards).

So a top ranking in one Inktomi powered search engine would almost always be duplicated across the other Inktomi powered search engines.

Note that it isn't always the case that a #1 ranking in one Inktomi powered search engine means you also get #1 rankings in all the other Inktomi powered search engines.

The search engines usually add some their own special filter to distinguish their search results from other Inktomi powered search engines.

Here is a table of where each of the top search engines get their search results from.

Why is all of this important?

Well, before you sign up with a search engine optimization company, work out what the X number of guaranteed top rankings really means.

For example, a search engine optimization company could easily count a top ranking in Google, Yahoo! (Web pages), AOL and Netscape as four top rankings, when really it's only one.

So, don't be fooled into accepting four top rankings, when it's really only one.

About The Author

Michael Wong is a successful and respected search engine optimization specialist, and author of several search engine optimization books. Mike is also the Editor of Mike's Marketing Tools, the leading review site for the very best web marketing tools.

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DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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