How Keywords Affect Your Rankings - Counting the Keywords...
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Counting the Keywords.
Many SEO experts will tell you that the keyword density of your text isn’t a very important factor, and that you should be careful not to overdo it. So is there a limit? How many times should you use your keywords? SEO experts won’t be able to answer these questions for you, because no-one’s really sure of the answer. The best answer is that it changes regularly, and you can never be sure – you have to experiment to see what works for you.
Location of Keywords.
When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.
I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
Many other search engines also give keywords more or less weight based on their location, but keep in mind that each search engine’s algorithm is different.
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