How Keywords Affect Your Rankings
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This article explains a few things about SEO, and if you're interested, then this is worth reading, because you can never tell what you don't know.
We all want to know how keywords affect our rankings, but to find out we’ll need to do a little work. Many say keywords are the key to good search engine rankings, although they aren’t at all the only factor.
If you need a tool to help you decide on your keywords, try Overture's Search Term Suggestion Tool – it allows you to test your keyword rankings by showing you statistics on recent searches for them. It’s a great tool when you have no clue which keyword you should choose, as it can give you a list of terms that were recently searched on.
Keyword density refers to the number of the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary between search engines, but you should generally try to keep them between two and eight percent (major search engines prefer the lower end). Keyword analysis tools can help to optimize a web page’s keyword density. These tools are good if you’re not sure of what you’re doing, as they’re very intuitive and explain things as you go.
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