Search Engine Tricks

  Homes arrow Search Engine Tricks arrow How Keyword Density, Frequency, Prominence An...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE TRICKS

How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2003-08-09

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings

    In this article, I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings.

    Keyword Density

    Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

    The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

    You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

    Keyword Frequency

    Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

    The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

    In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

    But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

    Keyword Prominence

    Keyword prominence refers to how prominent keywords are within a web page.

    The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

    Keyword Proximity

    Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

    For example:

    How Keyword Density Affects Search Engine Rankings

    How Keyword Density Affects Rankings In Search Engine

    Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

    The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

    You may like to read my article, "How To Find Out What Keywords Your Customers Are Searching With." In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with.

    About The Author

    Michael Wong is a successful and respected search engine optimization specialist, and author of several search engine optimization books. Mike is also the Editor of Mike's Marketing Tools, the leading review site for the very best web marketing tools.

    Use Stickysauce Search Engine Tools

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Search Engine Tricks Articles
    More By Developer Shed

       

    SEARCH ENGINE TRICKS ARTICLES

    - Time for Your Site`s SEO Tune-up?
    - The Basic Parts of an SEO Campaign
    - Dynamic Content Still Challenging for Search...
    - Google`s Panda Update at One Year Old
    - Why Links Don`t Count Instantly
    - Check Your Code for SEO Issues
    - To Be an SEO, Start With What You Know
    - Don`t Worry About Bad Inbound Links
    - Guard Your Google Places Listing
    - Overlooked SEO Tricks
    - A Simple Long Tail Keyword Strategy
    - Writing for the Long Tail
    - Choosing and Using Keywords
    - Seven More SEO Myths That Can Hurt Your Sit...
    - Google Tips and Tricks

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap