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SEARCH ENGINE TRICKS

How Can People Search Your Site If They Donít Know What To Search?
By: Developer Shed
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    2004-06-04

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    How Can People Search Your Site If They Donít Know What To Search?

    by Wayne Liu

    We all know it is difficult to promote commercial products, especially those commodity items. People selling commodity items are generally submitting their sites to search engines, such as Google and getting links from other sites to increase page ranks. But you will lose some potential customers who donít know what or how to search.

    When we look at how people are using Internet, there are basically two types of people who use Internet for shopping. The first type is they know what they want and try to find out where they can buy on the Internet. The second type is they want to buy something but donít know what to buy. Who are they? The best example is the people who shop for gift giving.

    In general, when you buy something for yourself, you know what to buy, but donít know price and place. So you go to Google to search shopping sites. For the people who shop for gift, they may not know what to buy to fit their friendsí styles, not to mention what they can search using search engine. Perhaps, the only word they can search is gift. Therefore, a gift giving sites can guide them to shop better gifts for their friends.

    Donít forget those people who visit the gift giving sites are willing to spend money. They are not just looking for product or background information. They are not doing web research. They have intention to buy something. This is what you want.

    Moreover, gift giving site can sell a little bit more expensive, or call upscale items. People may buy cheap things for themselves, but they wonít buy cheap things for their friends. Otherwise, you wonít see people borrow money from banks or credit cards for gift giving.

    As I said before, some visitors may not even know what is the correct keyword they should use to search. If you sell something that is unique or the product type is new, then how can you expect people can search your site using correct keyword?

    For example, assuming you are selling ďCar Reversing AidĒ, a new and unique product. You would probably use Pay-Per-Click advertisment with keyword ďCar Reversing AidĒ to promote your product. Then take a look at how many searches for ďCar Reversing AidĒ. There is only 83 searches in a month. It is true that the cost of keyword ďCar Reversing AidĒ should be very cheap, but it is meaningless because nobody, or only a few people have ďCar Reversing AidĒ in their mind.

    Gift Giving sites eliminate this problem by showing products in open areas that are easy for visitors to see. Categorize the gift ideas into different hobbies, events and type of people (Example: http://www.StyleAndMatch.com/snm2/giftlink.html ), which help gift shoppers to find out what they want.

    Yes, there are a lot of gift giving idea sites on the Internet. But most of them are ecommerce sites that focus on selling their own products. There are couple sites really providing different kinds of gift giving ideas but those sites are relatively immature. There are a lot of areas that can be improved.

    There are two types of sites that provide gift giving ideas based on people and events. The first type of gift giving site is they show product details and images on their web sites. Usually, these product images and details are submitted by vendors for Pay-Per-Click Advertisement. This approach may limit the number of products or product categories showing on the site.

    The other type of gift giving site is they donít show products details for gift ideas, but show lots of different ideas for specific events or type of people. However, they donít tell or guide people where to buy. Even I can find some of them have links to other sites, but those are standard banners that point to other sitesí home pages. That is not convenient to customers.

    Therefore, gift giving sites are not perfect today. There are a lot of areas that can be improved. You should use some creative marketing ideas on promoting gift giving site. Not only that, gift giving site is also extremely good for selling advertisement, as long as you have enough traffic to your site.

    Wayne Liu is the founder of http://www.StyleAndMatch.com , a Gift Giving ideas site that provides thousands of gift ideas for different kinds of events and different kinds of people. He can be reached at mailto:wayneliu@styleandmatch.com .
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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