How Can People Find Your Site If They Don`t Know What To Search? - Moreover, gift giving...
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Moreover, gift giving site can sell a little bit more expensive, or call upscale items. People may buy cheap things for themselves, but they won’t buy cheap things for their friends. Otherwise, you won’t see people borrow money from banks or credit cards for gift giving.
As I said before, some visitors may not even know what is the correct keyword they should use to search. If you sell something that is unique or the product type is new, then how can you expect people can search your site using correct keyword?
For example, assuming you are selling “Car Reversing Aid”, a new and unique product. You would probably use Pay-Per-Click advertisement with keyword “Car Reversing Aid” to promote your product. Then take a look at how many searches for “Car Reversing Aid”. There are only 83 searches in a month. It is true that the cost of keyword “Car Reversing Aid” should be very cheap, but it is meaningless because nobody or only a few people have “Car Reversing Aid” in their mind.
Gift Giving sites eliminate this problem by showing products in open areas that are easy for visitors to see. Categorize the gift ideas into different hobbies, events and type of people (Example: http://www.StyleAndMatch.com/snm2/giftlink.html ), which help gift shoppers to find out what they want.
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