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Green With Envy In The Google Game
By: Bill Platt
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    Table of Contents:
  • Green With Envy In The Google Game
  • What Most Readers...
  • Am I playing...
  • The problem is...
  • Although Google's links...
  • If the public...

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    Green With Envy In The Google Game - The problem is...

    (Page 4 of 6 )

    The problem is that webmasters are selling an intangible asset that is wholly owned by Google and maintained for "Google's benefit." Webmasters are selling this Google asset, but Google will not receive any of the proceeds from that sale.

    As a result, Cutts suggested that webmasters should use some method that Google's spider can use to recognize and distinguish "paid links" from "given links." Since Google's algorithm is based on the theory that links are given to websites that deserve those links, the paid links on high PageRank pages can really skew Google's PageRank values and its organic search results.

    Here Is Where It Gets Ugly

    Both honest and dishonest people inhabit this Internet.

    Google wants webmasters who are selling links to distinguish paid links from given links, so that Google can ignore "links purchased to influence PageRank."

    If honest people distinguish paid links in a way that Google can recognize, then the market demand for those links will dry up. Once the PageRank value of a link is taken away from the buyer, the buyer will be forced to purchase links based only on the traffic that the specific web page receives. If all paid link decisions were based only on a web page's traffic, then the market value of a link would be decimated.

    Once a webmaster tells his link-buying customers that his or her links will no longer carry PageRank value to the buyer's website, then the value of that link will drop in most cases by 80% or more. Why would a webmaster want to reduce the market value of his links by 80%?

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