Green With Envy In The Google Game - Am I playing...
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Am I playing a double standard when I say that Google cannot determine the intent of the person placing a link, and then I comment on how I interpret the future of the Google search algorithms? I don't think so, and let me tell you why.
Google uses algorithms (software programs) to make distinctions about what a web page is about, how they value that page, and to judge the nature of a link.
I use my intellect (or as some would suggest, my lack thereof) to make a judgment about what Google has told us we should expect from them in the future.
I trust software to a certain extent, but software cannot always read the nuance that separates two very similar items. So, how can the Google algorithm be expected to determine the intent of a person who placed a link?
It has always been my contention that humans are "required" in any process that must make an interpretation of nuance. In my businesses, we refuse to trust computers to make judgments of nuance, because they can't. That is the reason we employ human beings to process orders.
What Is Google's Intent Behind The Paid Links Issue?
The whole of Cutts' argument seems to hinge on nixing "paid links" that are designed to manipulate or "game Google's PageRank" and to a lesser extent, their organic search results. Google seems to be really agitated that webmasters are "selling links based on the PageRank value of a page."
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