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Green With Envy In The Google Game
By: Bill Platt
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    Table of Contents:
  • Green With Envy In The Google Game
  • What Most Readers...
  • Am I playing...
  • The problem is...
  • Although Google's links...
  • If the public...

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    Green With Envy In The Google Game

    (Page 1 of 6 )

    Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest.The embers were warm and waiting for a strong wind to blow and kick up the flames, but it took Matt Cutts, the Google engineer extraordinaire to fire the flames with an off-the-cuff comment about "paid links."

    The flames raged and in most forums, the wind quickly shifted moving the firestorm back towards Cutts and Google. Thread Watch offered the most biting rebuttal to Cutts' comments: and

    Aaron Wall at Thread Watch is a respectable fellow, and he tore into Google with a ferociousness that I had not anticipated. Matt Cutts tried to answer some of Aaron's questions, but it seemed that Cutts' rebuttals only added more fuel to the fire.

    I would not have wanted to be in Matt Cutts' shoes that week. Oh my, it was brutal!

    Even on Cutts' own blog where the "paid link" comment originally surfaced (, Danny Sullivan posted a question that went unanswered, so Sullivan commented about it on his site:

    Search Engine Watch even mentioned this issue and linked to additional forums where the debate was raging:

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