Google's Wonderland: Trouble In Paradise? - Therefore, Google has...
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Therefore, Google has a financial incentive not to deal with click fraud on their own. It not only costs them to deal with the problem but if they do find a solution to stopping click fraud ... it will cost Google much more when they don't get paid for 20 percent or more of their clicks."
However, all of that may be about to change. At an investor conference last Wednesday, Google CFO George Reyes stated:
"I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."
My question is this: What took Google so long to come to that realization? It's not like click fraud just magically appeared yesterday. The media has been reporting on the problem for at least the last 3 years.
Smug in its ivory tower, did Google think the problem was just going to go away by itself? Or was it waiting for Overture or one of the smaller pay-per-click companies to solve the problem, so it wouldn't have to deal with it?
These are troubling questions, to say the least. Even more troubling is Google's passive approach to a serious problem, which in my opinion has been reprehensible.
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