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SEARCH ENGINE TRICKS

Google bring Deskbar search to desktops. Now any website can take advantage of search technology
By: Developer Shed
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    2003-11-17

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    Google bring Deskbar search to desktops. Now any website can take advantage of search technology
    by Michael Ginzburg

    Google's premier of desktop search proves that the desktop is an
    extremely valuable marketing real estate. Google, which holds
    about 75% of the Internet search market, just introduced
    "Deskbar" a small desktop application that allows users to
    search Google directly from their desktops. Google currently
    rules the Internet, but positioning themselves on the desktop
    gives them the power to rule not only the Internet, but also the
    entire personal computer.

    Unlike other interactive marketing avenues, such as website and
    email, the desktop is virtually free of advertisements and
    promotional materials. The desktop is competitor free and just
    waiting to be claimed.

    The advantages of desktop search are not limited to Google and
    their major search engine competitors though. Any website with
    search technology can take advantage of this new marketing
    channel including e-commerce and shopping websites, reference
    sites, online magazines and news sites, and more.

    So, if you have content on your site that visitors or clients are
    interested in searching through on a regular basis, what better
    way to keep them coming back for more than offering them a
    desktop search tool? If you could offer them a useful
    downloadable desktop search application, you could ensure that
    they will remember you and search your site before your
    competitors.

    Developing a desktop search tool yourself would be quite costly.
    Luckily, there is a ready-made desktop search tool that can be
    customized to work with any website's search.

    PromoClock has developed a new desktop search technology that
    turns your one-time visitors into steady traffic by allowing them

    to search your site directly from their desktops. To search your
    site, users simply type their search terms in the desktop search
    box and click on the "search" button. Users keep the search
    box
    running in the background at all times giving them constant
    reminders and opportunities to search and patronize your site.

    PromoClock's desktop search box is not just a simple search
    tool. It is a full marketing application that brands and
    promotes your website directly on desktops. Each Search Box can
    be custom designed based on your logo, website images or even
    Flash presentations. Further enhance your desktop search box
    with custom menu entries, banner ads and even your own desktop
    icons. You may also send time-sensitive alerts for added
    usefulness and advertising exposure. Alerts can include site
    related tips, product coupons, company news, event notifications
    and more. For sites looking to entice users with more than just
    a desktop search, PromoClock is also a useful desktop alarm clock
    that tells time and activates personal alarms.

    So has Google claimed the desktop search? Maybe for now, but
    with PromoClock's easy and inexpensive desktop search box, other
    sites will be soon to follow.

    Reach author Michael Ginzburg at mailto:promo@promoclock.com
    or simply go to http://www.promoclock.com/campaign/search_clock
    for more information.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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