Google Stats Analytics - Awesome Power And It`s Free! - One of these...
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One of these is Campaign Conversion. With this you can set up referral link and then monitor the performance of the sources such as a newsletter or your PPC campaigns.
The other really powerful feature is to set-up goals for the visitors. This means you can identify some set pages people go through for a particular process. A good example would be a shopping cart checkout.
All you do is enter each page as points towards the goal and then as the visitors go through the process you will start to see the pages where visitors are dropping off and be so be able to do something about it.
So Google Analytics seems to have great potential. It is no great surprise that demand has so quickly outstripped supply. But what's really powerful about it is that it makes web stats interesting. At long last here is a package that's really affordable and enables any website owner to really start to understand exactly what is going on with the visitors on their site and so make effective changes to improve every aspect about it.
About the Author:
Written by David Howlett.
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