Google Stats Analytics - Awesome Power And It`s Free! - But it's the...
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But it's the Marketer area where things are really happening. Google have gone to town on this one and they really want people to understand just what keywords are converting visitors into action.
Take the 'Overall Keyword Conversion'. This actually shows which keywords and keyword phrases are driving quality traffic. The system does this by analysing what each visits does from the keyword they put in and so the more activity the more value.
The other big thing Google has done is integrate the Adwords results right into the stats. You can do direct comparisons between your organic search terms and your PPC terms. And not only Adwords it can be set-up to analyse other PPC outputs as well.
But if all this is not enough for you it's got some really advanced features you can set-up for yourself as well.
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