Google Site Maps - Does Your Site Need One? - The real value...
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The real value of a Google Site Map is if your site uses complex technology, has poor internal navigation or delivers dynamic content and you are having problems in getting your content successfully spidered. On bigger and more complex sites using a Site Map could help encourage a deeper crawl and ensure that constantly changing URL's are indexed. It's also a useful exercise when you launch a new website as it puts it firmly on Google's radar.
If your site would benefit from a Google Site Map it's relatively simple and quick to put in place. If you have a small and uncomplicated site then you can do it yourself using one of the many third party site map generator tools that are now available(http://code.google.com/sm_thirdparty.html).
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