Google Site Maps - Does Your Site Need One?
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If you are involved in the marketing of your company website then you may well have received a call at some point from businesses offering to create and submit a Google site map on your behalf.
The caller stresses the importance of a Google site map and the positive benefit to your site's positioning in Google. But just how necessary is it for your website to have a Google site map? The answer is "it depends".
A Google site map is a highly useful tool as it allows a website owner to 'tell' Google which pages it should index, and in which order of priority. However, if your site is already well positioned in Google then there may be little if any benefit to submitting a Google Site Map, and it is unlikely to have any impact on your existing rankings.
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