Google Dreams – If I Were the President and CEO of Google
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To those who turn on their computers once a day to collect a few e-mails, Google is only a name that shows up a lot around the web.For the cyber crowd Google is a burgeoning, complex, impersonal entity that spells success or doom in a heartbeat. It is Caesar at the Coliseum with thumbs up or down.
Google is neither bad nor good it is only a vehicle and for the most part it does what it is supposed to do very well. To the average Joe it is a darned good search engine. To webmasters, online business enterprises and the like it is a morphing complex and ever changing behemoth whose every move must be carefully tracked studied and considered before making any decision to do with online commerce or any major form of web communications.
SEO (search engine optimization) has become the single most important body of knowledge in the cyber world, maybe even the whole world! This is the science of website promotion. The most basic elements are search engine rankings, keywords and advertising. Yahoo, MSN, and other search engines require pretty much the same things as Google in order to be successful but Google is the undisputed champ at the moment.
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