Google Adwords Success Tips Vol. 1 - The keywords number...
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The keywords number factor. The age of creating an ad group and load 4000 keywords instantly is over. Although there is not a specific rule for how many keywords you should use, follow Google’s recommendations on the amount of keywords. Google recommends: maximum 100 Ad groups per campaign and 750 keywords per Ad group.
Targeted but not over targeted. So many people loose money because of that reason. If you have yoga training center in Florida it’s obvious that people from New York won’t be interested in your services. So displaying a general term such as “Yoga” or even “Yoga training center” will display your ad on Google Adwords and prospects with no interest in your offer will click your Ad which means extra cost for your campaigns and not transformed into sales.
On the other hand if you use a specific term like:
“Yoga Training Center in Florida”
You have more targeted clickthroughs, targeted prospects and eventually more sales.
But there is a drawback on that tactic. If you are extremely targeted and use a keyword of over 6-7 words it’s highly possible that no one will search for that term and have no clicks or even views for your Ad.
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