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Google AdWords Can Be Fun Or Torture!
By: Don Lombardi
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    Table of Contents:
  • Google AdWords Can Be Fun Or Torture!
  • The object to...
  • The basis premise...

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    Google AdWords Can Be Fun Or Torture! - The basis premise...

    (Page 3 of 3 )

    The basis premise of the Google AdWords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of your submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.

    Google's Ad words runs a little differently than the standard pay per click programs; it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate times the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.

    About the Author:

    Don Lombardi has been consulting business owners on how to develop and manage a successful business for over 20 years. Other business articles by Don Lombardi can be seen at:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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