Google AdWords Can Be Fun Or Torture!
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The Google AdWords system is an awesome concept.It is extremely well thought out and executed, and consistent with all of the other ideas that have made Google the world's number one search engine.
Google AdWords is the fastest crash course in street level direct marketing. It is an exciting and challenging skill to learn. It is like fighting a war right from your desktop. You plan, you strategize, you advance, and pull back, you watch for the critical moments to make your move, you outwit your competitor, and hopefully you come home with the thrill and sweet rewards of victory.
Google AdWords is not for everyone. It is as easy to lose money with Google Ad Words as it is to make money if you do not know what you are doing. You should not jump in and start advertising you site if you do not know what you are doing first. That would be like going into a football game without a helmet. Google AdWords is extremely fast, powerful, and exciting, and it can kill you, blow your budget, if you do not know how it works.
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