Good Search Engine Ranking
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So you want to rank well on Google? Who doesnít?
Search engines have become a lot smarter from when websites first hit the market. You canít repeat the same keywords over hundreds of times like you used to. Google and other search engines will see you as a spammer and ban your website from the engine. People used to trick search engines with gimmicks and tons of computer generated incoming links. This means, your website actually has to be a use to people in order to get ranked well.
So now you are asking yourself, if I donít need gimmicks to get me ranked, what do I need? Money, right? No! You donít need money either. When people use search engines, they donít just type in something random. They type something specific, something that they are looking for. So when your website has quality and unique content, that is what will get you ranked well. When your content is unique, it makes it stand out from the crowed and found easier. Letís say you are looking for a salt water fish tank, you arenít just going to search "Pet Supplies" or "Aquariums". You are going to search exactly what you are looking for, "Salt Water Fish Tanks." Makes sense right? Same premise for your Meta tag keywords, if your company is selling fish tanks, you keywords may include, "Fish Tanks", "Salt Water Fish Tanks", "Fish Supplies," "Home Aquariums." See how it all works now?
Your website or company depends greatly on search engines such as Google and Yahoo. Yes people are going to find out about your website via word of mouth, but not everyone is looking for the same thing. For example, if I were to find baseball spikes, I wouldnít go tell my friend who plays tennis.
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