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Gerrymandering The Google Search Results
By: Bill Platt
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    Table of Contents:
  • Gerrymandering The Google Search Results
  • Something Right And...
  • It was a...
  • Your Competition Out...
  • Stir That Pot...
  • Stop Standing Still...

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    Gerrymandering The Google Search Results - Stir That Pot...

    (Page 5 of 6 )

    Stir That Pot

    PROBLEM: If a website dropped a few pages in the search results, the cause for the drop may have been caused by a combination of the two above-mentioned problems: shaky SEO foundations, and hungry competitors.

    SOLUTION: Keep your eye on the big picture. You know what you have done to strengthen your website in the past. Keep learning and keep growing.

    If you find that something you had done in the past may affect your website negatively in the future, implement "white hat" SEO techniques to strengthen your position, and make plans to eliminate your reliance on "black hat" SEO systems before Google does it for you.

    Don't Make The Mess And You Won't Have To Clean It Up

    Some may think my approach to housecleaning is an indication of laziness. I consider it to be an indication of good time management. I prefer to reserve my time for things that are more enjoyable.

    My theory towards housework -- and I try to teach this to my kids often -- is that if you don't want to clean up the mess, don't make the mess in the first place. If the house is not messy, you don't have to clean it. So, don't make the house messy.

    I utilize the same approach to my websites. If I do it "white hat" and above-reproach the first time, then I won't have to go in and fix my rankings everytime Google changes their algorithms.

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