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SEARCH ENGINE TRICKS

Gerrymandering The Google Search Results
By: Bill Platt
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    2007-10-24

    Table of Contents:
  • Gerrymandering The Google Search Results
  • Something Right And...
  • It was a...
  • Your Competition Out...
  • Stir That Pot...
  • Stop Standing Still...

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    Gerrymandering The Google Search Results - Your Competition Out...


    (Page 4 of 6 )

    Your Competition Out-Played You

    PROBLEM: If a website dropped a few positions in the Google search results, I am willing to bet that in nearly every situation, one of the website's major competitors out-performed them in the search results.

    There are certain things that you can do correctly, to elevate your own listings in the search engine results. Because you have the capability to do these things, your competitors also have the capability to do these things.

    Well guess what? Your competitor did what you should have done. They set up marketing systems to ensure that they could climb in the search results, and they climbed enough to pass you by.

    SOLUTION: Do those things that you know you should be doing. And more importantly, do them consistently. Your competitor wants your placement in the search results, and they are going to do what it takes for them to get there.

    So, it is imperative for you to keep moving forward in the process of building your ranking in the search engines. When you stand still, resting in the comfort zone of where you reside today, then you are bound to be overtaken by someone who wants to be where you are, a little bit more than you do.

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