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SEARCH ENGINE TRICKS

Gerrymandering The Google Search Results
By: Bill Platt
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    2007-10-24

    Table of Contents:
  • Gerrymandering The Google Search Results
  • Something Right And...
  • It was a...
  • Your Competition Out...
  • Stir That Pot...
  • Stop Standing Still...

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    Gerrymandering The Google Search Results - Something Right And...


    (Page 2 of 6 )

    Something Right And Something Wrong

    Of course, the same webmasters screaming about having dropped in Google's search results did not have a problem when Google allowed them to climb in the search results previously.

    People only moan about things when they are on the way down. When they were on the way up, they danced on the coffins of their competitors without a care in the world.

    The truly funny thing about it is that when people were on their way up in the Google search results, they told all of their friends that "they" did something right. When they are on their way down, "Google" did something wrong.

    Shaky Foundations For Search Engine Optimization (SEO)

    PROBLEM: If the website dropped out of Google's top 1000 results, then I am willing to bet that in nearly every situation of this type, the webmaster had done something wrong in the last few years, and Google has just now caught on to this infraction.

    For example, in years past, link farms were utilized by webmasters and accepted by Google. Then Google began to consider link farms to be "bad neighborhoods."

    Link farms are the kind of thing that can be easily recognized by human and search engine alike. So, the link farms were tagged as "bad neighborhoods" and their values were discounted to zero, and the websites linked from link farms got a minus points for their participation in the link farms.

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