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SEARCH ENGINE TRICKS

Gerrymandering The Google Search Results
By: Bill Platt
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    2007-10-24

    Table of Contents:
  • Gerrymandering The Google Search Results
  • Something Right And...
  • It was a...
  • Your Competition Out...
  • Stir That Pot...
  • Stop Standing Still...

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    Gerrymandering The Google Search Results


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    Every few months, you will see posts by many people declaring that Google has it in for their website.Often, you see threats about how the webmaster plans to sue Google for hurting their business' profits. On and on it goes... Every webmaster who was dropped from Google's top search result pages wants to believe that Google singled out their website and their business for punishment and extinction.

    How The Google Search Results Is Related To Gerrymandering

    According to Wikipedia.com, "Gerrymandering is a form of redistricting in which electoral district or constituency boundaries are manipulated for an electoral advantage."

    Most states in the US redraw their electoral districts at least every decade. In 36 of the states, the state legislature is responsible for drawing the new districts -- in principle to account for shifts in population -- and the governor is required to approve those changes.

    With nearly every redistricting, the party who is out-of-power generally screams foul. The argument is always that the political party in power adjusted the lines to improve their ability to win elections and control the electoral power structure.

    The entire process of redistricting is a good analogy for the Google algorithm changes. The people in power (Google) redraw the lines, and the party out-of-power (the webmasters who dropped in ranking) cry foul, threatening lawsuits and other actions.

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