Web Development

  Homes arrow Web Development arrow ExactSeek Explained (Part 1)
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

ExactSeek Explained (Part 1)
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    ExactSeek Explained (Part 1)

    From: Metamorphozis.com
    By: Tinu Abayomi-Paul

    This article takes an in-depth look at some of the innovations introduced at ExactSeek.com, including, most recently, the implementation of a unique ranking algorithm that factors in Alexa traffic data.

    Search engines basically cater to two audiences - webmasters and web searchers. Although there is an obvious overlap between the two groups, the latter dominates in numbers and most search engines bend over backwards to keep web searchers happy by continually tweaking search result algorithms. Webmasters, on the other hand, are more or less left to fend for themselves.

    ExactSeek was founded 2 years ago on the premise that webmasters/site owners are the driving force on the Web - not in numbers, but in terms of ideas, development, enthusiasm and innovation. The goal for ExactSeek, then and now, was to build a major engine that catered to this audience and web searchers more or less equally. Part 1 of this article deals with ExactSeek's focus on webmasters.


    ExactSeek's belief in the importance of the webmaster audience to search engine growth and traffic resulted in the rapid introduction of three types of free site listings, each geared to helping webmasters give their websites maximum exposure within the search engine.

    Here's a short explanation of each:

    Standard listings: As the name implies, this site listing is just a basic website listing in the ExactSeek database, comprised of Site Name (taken from the Title tag), description (taken from the Meta Description tag) and Site Link (the website URL).

    These basic listings show up numbered 1 to 10, etc. in ExactSeek's search result pages. Any webmaster can obtain a Standard Listing simply by filling out the form at:  http://www.exactseek.com/add.html

    Enhanced listings: Not strictly a website listing - really more of an enhancement to the standard website listing. In brief, an enhanced listing consists of a small icon residing next to a website's standard listing which when clicked opens a 150x150 javascript window with additional information about that website. The cool thing about the enhanced listing is that webmasters can add up to 800 characters of text or HTML code to the content of the window, allowing them to:

    • Embed audio, video or Flash.
    • Include logo, product or service images.
    • Include links to secondary site pages.
    • Use font enhancements (size, color, style).
    • Include more detailed information about their websites.

    Simple examples can be seen at:  http://www.exactseek.com/enhanced.html

    Priority listings: Introduced for those webmasters who wanted something in return for adding an ExactSeek search form to their websites. These listings appear in the first 10 to 100 ExactSeek search results, highlighted against a light blue background. Visit the link below to see an actual example:


    Obtaining a priority listing is a simple 3 step process outlined at:  http://www.exactseek.com/add_priority.html

    The three types of listings noted above offer any half way knowledgeable webmaster a means to maximize site exposure with minimal effort. Best of all, any site meeting ExactSeek's submission guidelines is added within 24 hours. No pointless weeks or months of waiting. In 24 hours, websites are either indexed or not. If not, the most common reasons are:

    1. The site submitted lacked a Title tag. The ExactSeek crawler ignores sites without Title tags.

    2. The site submitted was pornographic or contained illegal content.

    3. The site submitted was dynamically generated and its URL contained non-standard characters like question marks (?), ampersands (&), equal signs (=) percent symbols (%) and/or plus signs (+).

    4. The submitting webmaster failed to respond to the submission verification email message sent out by ExactSeek. Or, as is becoming more and more common, the webmaster failed to receive the message due to sp@m and ISP filtering and, thus, could not confirm submission. Webmasters using AOL, Hotmail and Yahoo email addresses may soon find it impossible to have their websites added to any search engine using a verification system.


    One of the most irritating things about many search engines is that it can take weeks or even months for free website submissions to be indexed. And once sites have been added, it can take weeks for changes to content and/or tags to be re-indexed and for webmasters to see if those changes had a positive effect on site ranking.

    ExactSeek opted to put a measure of control back in webmaster hands by introducing a do-it-yourself approach. Early on, two simple online tools were made available which allowed webmasters to quickly check the positioning of any website in the ExactSeek database for any keyword(s) relevant to that site and then, if necessary, do something about it.

    (a.) Site Ranking Tool
    Tracks the top 10,000 site rankings for all keywords in the ExactSeek database, allowing a webmaster to find his site ranking for any keyword(s) relevant to his website.

    (b.) Web Crawler Tool
    Allows webmasters to schedule recrawls of their websites as often as once per week. Self-scheduled recrawls and instant site ranking checks provide webmasters with a quick read on which optimization strategies work and which don't.

    Both of the above tools can be found with additional explanation on the following page:http://www.exactseek.com/srank.html


    More recently, ExactSeek implemented a simple free membership system that takes the do-it-yourself approach one step further. Any webmaster who has successfully submitted a website to ExactSeek is automatically a member and can obtain a Member ID and Password for login purposes by using the appropriate form at the ExactSeek Member Login page.

    After logging in, webmasters can access a Member Account Manager which allows them to edit, enhance, delete and/or recrawl their site listings as often as they like. Revolutionary? Maybe not, but a big step away from total reliance on search engine scheduling.

    Part 2 of this article will look at how traffic data from Alexa Internet was incorporated into the new ExactSeek ranking algorithm, the algorithm's impact on delivering quality search results and at how ExactSeek's new paid inclusion program stacks up against other paid inclusion and PPC programs.

    About The Author
    Mel Strocen is CEO of the Jayde Online Network of websites. The Jayde network currently consists of 14 websites, including ExactSeek.com , SiteProNews.com and SEO-News.com.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Web Development Articles
    More By Developer Shed



    - On Page SEO for New Domains
    - Improve Your Site`s Speed
    - Safari Books Online Review
    - Creating an Estore From the Ground Up
    - Most Common SEO Mistakes Developers Make
    - Making the Most of Your Titles and Meta Desc...
    - Five Ways Using Flash Can Damage Your Site
    - A Web Designer`s Guide to Colors
    - Use Webstarts to Create a Free Site
    - More Than Just Looks. How Your Web Design C...
    - How to Design Content Pages
    - Mint Review
    - Make Your WordPress Website Look Professional
    - How to Create a Mobile Web Site
    - Meta Tags: Still Useful?

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap