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SEARCH ENGINE TRICKS

Ego Searches and RSS
By: S. Housley
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    2005-09-07

    Table of Contents:
  • Ego Searches and RSS
  • Hovering over the...
  • NewsTrove...
  • Keyword RSS feeds...

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    Ego Searches and RSS


    (Page 1 of 4 )

    Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords.Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies.

    A number of new Internet services are freely available that make these 'ego searches' painless and easy. Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time.

    The following free services allow for RSS feed ego searches.

    Google News - Simply conduct a keyword search of Google News and then click the text that says "RSS" then save the url of the RSS feed into your news reader. Every time a new article with that keyword appears in Google News the feed in your RSS reader will automatically update.
    http://news.google.com/news

    BlogPulse - Find out what is being said about your products, company or your industry in the blogosphere. Conduct a keyword or url search on BlogPulse. Click the orange RSS icon above the search results and save the feed in your reader. Each time the keyword appears in a blog indexed by BlogPulse you will receive a new item in your feed reader. Another feature of BlogPulse is it will graph the keyword occurrences, providing a picture representation so that trends can be easily visualized.

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